At the end of the day, the product has to be exceptional. Marketing and distribution alone won’t ensure its longevity. No matter how clever the advertising or how far-reaching the campaign, if the core offering isn't up to scratch, it won’t endure.

People can spot a gimmick from a mile away, and while initial hype may generate interest, it’s the true quality of a product that drives long-term success. Whether it's a track, a piece of tech, a film, or a fashion item, if it doesn’t offer real value—be it through innovation, emotional appeal, or lasting utility—it will eventually fade.

Marketing can create visibility, but it’s the product itself that sparks word-of-mouth, secures repeat customers, and leaves a lasting impression. In the end, what distinguishes fleeting trends from lasting icons is the substance behind the promotion—the genuine greatness of the product itself.

-ac